Creative Brief

FREE project estimate. Please fill out this form as accurately as possible. This form will give us a starting point for a proposal.

Note: Required fields are marked with an asterisk (*)

Contact Information

General Information

What is the name of your company and your current (or intended) URL?
Who are the primary contacts from your organization, and who has final approval on this project? Please list names, titles, email addresses, and phone numbers.
Who will be managing the Content Management System (CMS and Blog content) of the site? Please list names, titles, email addresses, and phone numbers.
What is your expected budget for this project? Please explain.
What is your intended launch date for this project? Are there any outside considerations that might affect the schedule (for example, PR launch, trade show, annual report)?

Current Site

Skip this section if you have no current site.

Do you feel your current site promotes a favorable user experience? Why or why not?
What specific areas of your site do you feel are successful? Why are they successful?
What shortcomings exist with the current site, and what three things would you change on the site today if you could?
Have you conducted usability tests or gathered visitor feedback for your current site? Is so, how long ago? Please include any findings.
How important is it to maintain your current look and feel, logo and branding?

Reasons for redesign

Skip this section if this is not a site redesign.

What are the main reasons you are redesigning your site (new business model, outdated site, expanded services, different audience)?
What are your primary online business objectives with the site redesign? What are your secondary objectives? Please discuss both long and short term goals.
What is the main problem you hope to solve with the site redesign? How will you measure the success of the solution?
What existing strategy (both on- ad offline) is in place to meet the new business objectives?

Audience/Desired Action

Describe a typical site visitor. How often are they online, and what do they generally use the Web for? Give basic demographics: age, occupation, income level, purchasing habits. (Use as much detail as possible in profiling your target user. Profile more than one type of user if possible.)
What are the key reasons why the target audience chooses your company's products and/or services (cost, value, service)?
How many people (as far as you can tell) access your site on a daily, weekly, monthly basis? How do you measure usage? Do you forecast usage to increase after the site launch and by how much?

Perception

Use a few adjectives to describe how your site visitor should perceive the new site. (prestigious, friendly, corporate, fun, forward thinking, innovative, and/or cutting edge.) Is this different than the current image?
How is your company currently perceived offline? Do you want to carry the same kind of message through your Web site?
How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition? Please list competitor URLs.
List the URLs of any sites you find compelling and what you like about these sites. These sites will give us a feel for the design style you like.

Content

Will this site use existing content from a current site? If so, what is the source, who is responsible for approval, and has the content been edited? If not, will you be creating content in-house or using an outside provider?
What is the basic structure of the content, and how is it organized?
Describe visual elements or content that should be utilized from your current site or marketing materials (logo, color scheme, navigation, naming conventions, etc.)
Do you have a site map or outline for the proposed layout? If so, please list here or attach in an email.

Technology

What is your target platform and browser? Whom can we talk to in your organization to help respond to technical issues?
Are there specific technologies (Flash, JavaScript, DHTML, etc.) that you would like to use in the site? If so, how will they enhance the user experience? Please describe in as much detail as possible.
Will you have a need for secured transactions (ecommerce)? Do you already offer transactions online? Please describe.
Will you require other specific programming needs (such as personalization or search capability)? Please describe in detail.